Dutch Treat
On the stamp sheetlet 'Dutch Treats "the following typical Dutch treats are shown: Bossche bulb, Limburg flan, Drents Krumkake, Frisian sugar, Zwolle balls, Gouda stroopwafel, Zeeland bolus, Groningen eierbal, Amsterdam onion and Tielse fairground cake. Most foods are also outside the area of origin for sale, but some do not. So Zwolle balls are available in the city of origin. The ten treats are chosen in consultation with the Knowledge Intangible Heritage Netherlands in Utrecht. The ten treats with full-screen color photos appear Dutch delicacies on the stamp. Each delicacy is held in the picture with one or two hands, in most cases combined with a dish, plate, bowl, cloth, box or jar. The person behind it is visible, but not pictured recognizable. All pictures run through the tabs above and below the stamps. Each delicacy is depicted in the center of the picture and each stamp has been given his own background color. On the tabs in addition to the postage stamps is a brief description. The stamps itself is listed right below the name of the delicacy. The font used is the Neutraface, designed by Christian Schwartz of House Industries from 2002. The stamps itself is listed right below the name of the delicacy. The font used is the Neutraface, designed by Christian Schwartz of House Industries from 2002. The stamps itself is listed right below the name of the delicacy. The font used is the Neutraface, designed by Christian Schwartz of House Industries from 2002.
Stamp Size: 36 x 25 mm
Perforation: 36 x 25 mm
Paper: Normal with phosphor tagging Gum Synthetic, Printing Synthetic
Circulation: 130,000 sheetlets
Printing House: Joh. Enschedé Security Print, Haarlem
Print Colors Stamp: Yellow, Magenta, Cyan and Black
About The Design
The ten treats are depicted using colour photos that fill the Dutch Treats stamp sheetlets. Each treat is photographed held in one or two hands, mostly in combination with a dish, plate, cloth, box or pot. The person behind the treat is visible, but not recognisably so. All the photos overlap onto the tabs above and below the stamps. Each treat is depicted in the centre of the photo and each stamp has been given a different background colour. The tabs next to the stamps contain a brief description. The name of the treat is given in the bottom right-hand corner of each stamp. The font used is Neutraface, a design by Christian Schwartz for House Industries dating from 2002.
About The Designer
Joost Overbeek of studio Overburen in Amsterdam lives in Arnhem. He therefore thought it a great shame that Arnhemse meisjes - very sugary hard biscuits - were not included. Joost: “That was the only fly in the ointment. Otherwise it was a really fun job. We were given a great deal of flexibility in coming up with our own-style design. The only proviso was that we included the ten treats on the list compiled in conjunction with the Dutch Centre for Intangible Cultural Heritage.”
The Dutch Treats stamp sheetlet was designed by Joost together with his colleagues Ayla Maagdenberg and Maarten Geurink. All three feature on the stamps themselves, as models each presenting a different treat. “The other seven are people who happened to visit us during the photo sessions,” says Joost. “Ayla took the photos here in the studio. Just using daylight. When we thought about the concept, we quickly came up with the idea of doing something using hands. The treats themselves are not that photogenic. Incidentally, we did try out some alternative ideas. Such as having people talking about the treat in the local dialect in a speech bubble. Great fun, but it didn’t work. The treat became too small.”
Most of the treats can be bought in supermarkets. Joost: “That didn’t apply to the Tielse kermiskoek or the Zwolse balletjes. Luckily, the local producers were enormously helpful. The kniepertie was baked for us especially by a PostNL employee. Treats often feel rather sticky or oily when you hold them. That’s why we worked with props such as plates, dishes and cloths. Only the Drents kniepertie is held directly in the hand, as it’s a hard, dry waffle. Moreover, it enabled us to demonstrate better the difference from the Goudse stroopwafel.”
Most of the treats are largely brown. Joost: “That’s doesn’t make for particularly attractive stamps. We manipulated the backgrounds of the photos using light colours from a palette that was put together especially for these stamps. The colours also dictated the sequence of the treats on the stamps. The photos that required more space have been placed in the corners. That allows them to overlap onto the tabs. They are exciting, cheerful colours. When I collected stamps as a boy, I preferred Polish and Hungarian stamps. That was mainly because they were so wonderfully colourful. These have a similar feel to them.”
About The Designers
Studio Overburen in Amsterdam works using a small, permanent team of three graphic designers. They are: Joost Overbeek (ArtEZ University of the Arts, Arnhem, 1988-1992), Maarten Geurink (HKU University of the Arts, Utrecht, 2003-2007) and Ayla Maagdenberg (Royal Academy of Art, The Hague, 2006-2010). Overburen also works closely with Mariska Vlot van ‘t Idee! on concepts and texts for a wide range of assignments. Among other things, Overburen works on campaigns, corporate styles, websites, animation, concepts, social media, books, leaders and illustrations for clients such as the Anne Frank Museum Amsterdam, the Netherlands Institute for Sound and Vision, PostNL and public broadcaster VPRO. Together with Jeen Beerting, Joost Overbeek previously designed the stamps in the 2007 Beautiful Netherlands series.
On the stamp sheetlet 'Dutch Treats "the following typical Dutch treats are shown: Bossche bulb, Limburg flan, Drents Krumkake, Frisian sugar, Zwolle balls, Gouda stroopwafel, Zeeland bolus, Groningen eierbal, Amsterdam onion and Tielse fairground cake. Most foods are also outside the area of origin for sale, but some do not. So Zwolle balls are available in the city of origin. The ten treats are chosen in consultation with the Knowledge Intangible Heritage Netherlands in Utrecht. The ten treats with full-screen color photos appear Dutch delicacies on the stamp. Each delicacy is held in the picture with one or two hands, in most cases combined with a dish, plate, bowl, cloth, box or jar. The person behind it is visible, but not pictured recognizable. All pictures run through the tabs above and below the stamps. Each delicacy is depicted in the center of the picture and each stamp has been given his own background color. On the tabs in addition to the postage stamps is a brief description. The stamps itself is listed right below the name of the delicacy. The font used is the Neutraface, designed by Christian Schwartz of House Industries from 2002. The stamps itself is listed right below the name of the delicacy. The font used is the Neutraface, designed by Christian Schwartz of House Industries from 2002. The stamps itself is listed right below the name of the delicacy. The font used is the Neutraface, designed by Christian Schwartz of House Industries from 2002.
Stamp Size: 36 x 25 mm
Perforation: 36 x 25 mm
Paper: Normal with phosphor tagging Gum Synthetic, Printing Synthetic
Circulation: 130,000 sheetlets
Printing House: Joh. Enschedé Security Print, Haarlem
Print Colors Stamp: Yellow, Magenta, Cyan and Black
About The Design
The ten treats are depicted using colour photos that fill the Dutch Treats stamp sheetlets. Each treat is photographed held in one or two hands, mostly in combination with a dish, plate, cloth, box or pot. The person behind the treat is visible, but not recognisably so. All the photos overlap onto the tabs above and below the stamps. Each treat is depicted in the centre of the photo and each stamp has been given a different background colour. The tabs next to the stamps contain a brief description. The name of the treat is given in the bottom right-hand corner of each stamp. The font used is Neutraface, a design by Christian Schwartz for House Industries dating from 2002.
About The Designer
Joost Overbeek of studio Overburen in Amsterdam lives in Arnhem. He therefore thought it a great shame that Arnhemse meisjes - very sugary hard biscuits - were not included. Joost: “That was the only fly in the ointment. Otherwise it was a really fun job. We were given a great deal of flexibility in coming up with our own-style design. The only proviso was that we included the ten treats on the list compiled in conjunction with the Dutch Centre for Intangible Cultural Heritage.”
The Dutch Treats stamp sheetlet was designed by Joost together with his colleagues Ayla Maagdenberg and Maarten Geurink. All three feature on the stamps themselves, as models each presenting a different treat. “The other seven are people who happened to visit us during the photo sessions,” says Joost. “Ayla took the photos here in the studio. Just using daylight. When we thought about the concept, we quickly came up with the idea of doing something using hands. The treats themselves are not that photogenic. Incidentally, we did try out some alternative ideas. Such as having people talking about the treat in the local dialect in a speech bubble. Great fun, but it didn’t work. The treat became too small.”
Most of the treats can be bought in supermarkets. Joost: “That didn’t apply to the Tielse kermiskoek or the Zwolse balletjes. Luckily, the local producers were enormously helpful. The kniepertie was baked for us especially by a PostNL employee. Treats often feel rather sticky or oily when you hold them. That’s why we worked with props such as plates, dishes and cloths. Only the Drents kniepertie is held directly in the hand, as it’s a hard, dry waffle. Moreover, it enabled us to demonstrate better the difference from the Goudse stroopwafel.”
Most of the treats are largely brown. Joost: “That’s doesn’t make for particularly attractive stamps. We manipulated the backgrounds of the photos using light colours from a palette that was put together especially for these stamps. The colours also dictated the sequence of the treats on the stamps. The photos that required more space have been placed in the corners. That allows them to overlap onto the tabs. They are exciting, cheerful colours. When I collected stamps as a boy, I preferred Polish and Hungarian stamps. That was mainly because they were so wonderfully colourful. These have a similar feel to them.”
About The Designers
Studio Overburen in Amsterdam works using a small, permanent team of three graphic designers. They are: Joost Overbeek (ArtEZ University of the Arts, Arnhem, 1988-1992), Maarten Geurink (HKU University of the Arts, Utrecht, 2003-2007) and Ayla Maagdenberg (Royal Academy of Art, The Hague, 2006-2010). Overburen also works closely with Mariska Vlot van ‘t Idee! on concepts and texts for a wide range of assignments. Among other things, Overburen works on campaigns, corporate styles, websites, animation, concepts, social media, books, leaders and illustrations for clients such as the Anne Frank Museum Amsterdam, the Netherlands Institute for Sound and Vision, PostNL and public broadcaster VPRO. Together with Jeen Beerting, Joost Overbeek previously designed the stamps in the 2007 Beautiful Netherlands series.
